Beloved Formals…Elegance at an Affordable Price!

Beloved Formals identified and developed a niche for all brides in Tennessee by offering high quality formal wear at very affordable prices.  Our staff’s attention to detail and exceptional customer service guaranteed the success of the store.  Our staff is from many professions and will put their heart and soul into making people happy and create that experience for their customers that would last a lifetime. Beloved Formal’s greatest success was the realization that a professional on site alterations person would compliment the business and the services that she was offering.   An on site alterations professional could show and demonstrate the creativity that could be done to a dress.  Beloved Formals had searched and tried various alterations people over the years, but none could consistently meet her requirements.  Staff of Beloved Formals heard of a woman named Polly Cowan, who is well know for her alterations on pageant dresses.  Polly had altered dresses for 14 Miss Tennessee / Miss USA winners over the past 20 years. Polly operated a successful alterations and custom dress making shop on the west side of Lebanon.  Her customers would come from as far as Memphis to have Polly work on their garments.  Her core group of customers were bridal shops located from Nashville to Cookeville.  Polly handled alterations for the Village Boutique, The White Room, Beauty Queens Boutique, and Beloved Formals.  She developed a reputation as the most creative alterations person in Middle Tennessee. Beloved Formals worked a deal with Polly to get her to work at her shop as their in-house alterations person.

Store Hours
Mon – Sat 10 AM – 9 PM
Sun 10 AM – 7 PM

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Beloved Formals

Beloved Formals

370 Outlet Village Blvd
Lebanon, TN 37090